Efficiency megatrends driving growth
European software market has become increasingly open as SaaS solutions have become readily available even for smaller companies searching for "efficiency products”. This brings substantial opportunities to Heeros offering solutions for digitizing critical business processes.
Rising use of emerging technologies such as AI, cloud adoption and digital transformation support and drive the European software market growth, which is estimated to be in double-digit numbers during the next few years. Supported by these megatrends, Heeros taps into the SMB segment, which is missing one-stop-shop vendors that can serve companies across multiple countries and support CFO offices going international.